MARK Ruebery's debut album Because Of You is less rock band and more rock bland.
For the singer, from Newport in Wales, has clearly put his heart and soul into writing an album so polished and radio-friendly it is ultimately unremarkable from start to finish.
That said, Mark Ruebery still demonstrates a huge amount of pop potential here.
Squeeze the Ruebery and you get a finely balanced cup of Robbie Williams-quality voice but Howard Donald-levels of charisma, Gary Barlow style melodramatic pop songwriting but Mark Owen's, erm, haircut.
But not Jason Orange juice. Take that.
However, while Because Of You's tracks may grab a fair share of radio airtime, with music this middle of the road, the cup will always be half empty.