Goody goody Kid Cudi

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I FOUND Kanye West protoge Kid Cudi's highly-anticipated Man On The Moon: The End Of Day a frustrating listen - even though I liked it.
The rising rapper clearly has the talent to eclipse a lot of his rivals, but this album just doesn't rock it quite as much as it should.
For example, the flagship single Day And Night's ponderous album version is a shadow of the single version which launched the Jay-Z and Mr Hudson collaborator.
There is some brilliant production work here, some tight flows, and a guest list including Common, Kanye West, MGMT and Ratatat - which gives some idea of the esteem Cudi, real name Scott Ramon Seguro Mescudi, is held in.
And tracks like Simple As..., the Lady Gaga-baiting Make Her Say and Alive (Nightmare) back this up - but overall, the album still wanes as much as it waxes.