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BRIT hot property
Pixie Lott has a lot of hype to back up with her album,
Turn It Up.
And the tabloid-botherer, real name Victoria, manages for the best part to justify this with her pop shtick, reminiscent of a one-woman
The Saturdays.
As always, the singles, such as the infectious
Mama Do, which burrows into your head like a parasite, are slick.
And although the tracks are broad, unashamed pop, the quality of these doesn't sag as the album progresses - the mark of a good pop album.
Unlikely to be back on my stereo for a long time, if at all - it's just really not my scene - nevertheless there'll be a lot of listeners out there waiting for
Turn It Up to turn up.
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