Monday, July 06, 2009

Play with Basement Jaxx

DID you know that Basement Jaxx's comeback single Raindrops is one of the first of a new type of "interactive" single?
Not only can you pop down the shops and pick up a CD, you can now log on to the web here and not just play the music, but play with the music.
You can do things like add lyrics to the visuals, remix the song by adding or removing elements such as vocals and basslines, and down the line even mash-up the track with other interactive singles.
Albin Serviant, CEO of the technology's creators MXP4, said: “This is a very exciting time for MXP4.
“These are clear signs that the industry is beginning to see the potential for MXP4 to revolutionise the music experience for consumers by allowing them to play with the music, whilst opening up new promotional and revenue possibilities for artists and labels alike.”

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