Friday, July 10, 2009
PARTY punks Ear Pwr - which means "Ear Power", and is not a remote Welsh village - release their album Super Animal Brothers III into the wild on Monday.
And the Asheville duo's album is likely to find itself its home among electro disco house party-type habitats, with its throbbing synth-and-megaphone sound.
However the problem with Super Animal Brothers III is that it's a simple pleasure - okay in short bursts, but so simple that over the course of an album, even a short 34 minute one, listening soon becomes an infuriating chore.
The lyrics are inane as well as repetitive - a prime example would be Sparkley Sweater, a song about owning a sparkley sweater - it's no surprise that the best songs here, such as Mexican Newspaper, are instrumental ones.
Simply, it's not big, and it's not clever.