Because the West Midlanders' new album, Threes, Fives And Sevens, is like a derivative whistlestop tour of some of their favourite bands.
There's the Kasabian-style opening, a bog standard indie band slowy and it all goes a bit Stereo MCs in the middle.
The problem is it's all been done before - see Britpop - and it's all been done better.
Subkicks are a promising act, but the opportunity to record this album probably came a bit too soon for them - the result is Subkicks sound like they're punching above their weight.
Attitude Lyrics Metallica
13 hours ago