Because on the post rock scale, three-piece Thought Forms are more full-on roomshakers a la Amusement Parks On Fire than Sigur Ros-style soundscapers.
Two thirds of the time, their music is drenched in reverberating feedback - for the best part listening to their debut offering Thought Forms is like curling up into a foetal position and lying inside Kurt Cobain's speaker stack.
There's a quieter side too to their music, which waxes and wanes pleasingly across the course of the entire album, although the biggest influence creeping in is of grunge.
So if you're going record shopping next week - keep Thought Forms in mind.